Extra! Extra! Knowledge Is The Ultimate Power Online...

Everyone is asking the ultimate question, how do I get to have a successful website in this highly competitive age? The answer is simple...

In order to learn how to do it properly, we need to take a look at others who are already doing it, and winning the never ending game of promotion.

Never ending is a bit of an understatement if you consider the vast opportunity you have presented to you through promoting your business online. Millions and millions of people log on every day, but what you don't consider is that millions more have yet to log on for the very 1st time. If you've ever questioned the fact about whether or not there is an opportunity for yourself online, this small but powerful paragraph should end that doubt.

To make it big online, you have to think big. The internet is no different than real life... what you put forth, so shall you receive. There isn't any greater statement than that.

So what does it really take to make it big?

Create something bigger than yourself! Bottom line. Creating something bigger could be accomplished in a few different ways. I know there are some of you who are thinking, I don't have the money to create a massive website! Who ever said you're "something big" has to be owned by you?

For instance Authors a.k.a Writers / a.k.a Bloggers / a.k.a Columnists are taking the internet by storm and for a good reason... This type of promotion REALLY works.
With the vast amount of websites out there that accept articles, you're practically guaranteed to create a resourceful website of your own. You don't need to be the best web designer in the world to figure out how to buy a domain name, create a blog or two (that is programmed by someone else) and link to your articles that way. You can even talk about your products and services within your blog, you have every right.

Go to http://www.blogger.com to create a blog.

That is the easiest way in. Let's also take a look at why you should have a website and promote it through your knowledge, we can only do this by taking a look at other peoples success. In this next small section, I am going to randomly pick out a couple of authors that consistently write articles and measure out their "visible" level of success.

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Halstatt Pires (www.marketingtitan.com): We consistently see this author write articles and submit them to us. Halstatt is a good writer who talks about a wide range of topics including web design & SEO.

If we take a look in Google/Yahoo/MSN to see how many times we can find "Halsatt Pires", the numbers would look like this...

There are over 45,300 web pages listed within Google with the name "Halsatt Pires".
There are over 18,500 pages listing in Yahoo
There are over 7,500 pages listed in MSN

Wouldn't you like to have over 71,300 pages online with your name on them? I certainly would. Even if your articles get read a 10% of the time every day or every month for that matter, it would mean on average over 6,200 people could possibly read your articles every single day.

MarketingTitan.com has an alexa.com ranking of: 171,746 best ranked website out of millions of other websites.

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Let's now take a look at another author.. (all random)

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Joy H Gendusa (www.postcardmania.com) Writes a great deal about postcard campaigns, direct mail campaigns and is quite good at it as well.

If we take a look in Google/Yahoo/MSN to see how many times we can find "Joy H Gendusa", the numbers would look like this...

There are over 13,800 web pages listed within Google with the name "Joy Gendusa".
There are over 24,000 pages listing in Yahoo
There are over 4,800 pages listed in MSN

In only 3 search engines, "Joy Gendusa" is found 42,600 times!

PostcardMania.com has an alexa.com ranking of: 76,065 best ranked website out of millions of other websites.

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Again, it begs the questions, wouldn't you like it if that was your name at the bottom of those articles with your website right beside it?

You DO NOT have to be a professional writer to start writing. In fact, when I started writing, my grammar was so bad, people would actually call me to guide me through my articles and point out the mistakes within them. The point is, people still called. Now thanks to my editors, my writing skills are improving a great deal.

Don't be shy. Just start somewhere and don't stop. Before you know it, you'll be writing 2-5 articles a week and won't be able to stop. That is when the true power of your promotion will start kicking in.

Just for people who want to know...

Let's take a look at my success as a writer. If you were to search for my name within quotations like so "Martin Lemieux", here are the results you would find. (In quotes to narrow down to an exact match)

There are over 65,600 web pages listed within Google with the name "Martin Lemieux".
There are over 32,300 pages listing in Yahoo
There are over 17,600 pages listed in MSN

That is over 115,500 "registered pages" online that have my name on them. Just remember as well, I haven't submitted an article in over 2 months due to illness. Only a fraction of those aren't me, they are someone else. Again, I ask the question... Wouldn't it be nice if that was your name and your website was right beside those tens of thousands of pages?

Just for curiosity, if you do a search for Martin Lemieux without the quotes within Google, you will get around 1,040,000 pages found. When I started out, those search results weren't even close to that, maybe even 10% of 1,040,000 because of "Claude Lemieux" & "Mario Lemieux" two famous hockey players.

Does something like this happen over night? Absolutely not. In the last 4 years, I've been able to write around 70-80 articles in total! That's it. There are writers out there that have personally written over 1000 articles in a matter of years.

What else can you do to increase your popularity? Accept articles from other authors of course! Why not share your success with others. Doing so will only increase your credibility online and increase your visitors a great deal. Not only will authors talk about you, your website will increase every time you list another authors article.

Why do you think that many of the article directories world wide get the most traffic on average beyond the Gorillas like Google, Yahoo, Ebay, etc? They all have one thing in common, they're creating a community of people writing their hearts out and exposing their business further online.

In Conclusion:

If you've ever doubted why people write articles, think again. The internet favors the bold, the ones who are not afraid to speak their mind and put their thoughts in digital format get rewarded. More and more authors who have written actual books are now writing for the internet to get more sales for their books. It's a proven fact that unique content is king and so are your thoughts.

Evaluating the Response to Your Internet Marketing

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This means each time you implement a change to your marketing strategy; you should evaluate the results of the change to determine whether or not it generated a greater profit for you. This is important because it can help you determine what is working and what is not working for you.

Evaluating the response of your Internet marketing can be done in a number of different ways. Customer surveys and embedded HTML code are two of the most popular methods of evaluating the effectiveness of an Internet marketing campaign. Customer surveys can be as simple or as complex as you like depending on the amount of feedback you would like to receive. However, one of the most effective ways to find out how well your different marketing tactics are working is to include a question asking the consumer where they first learned about your products or services. This is important because if you find a great deal of your customers are learning about your products or services through a particular venue, it is a good indication this method of advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving feedback is also a popular method of evaluating the response to your Internet marketing strategies. Advertisements can be coded so the business owner receives feedback each time an Internet user clicks through a particular advertisement. This is useful for letting the business owner know which of his advertisements are attracting the most attention. If the business owner is using two different designs for his advertisements he may discover one design is attracting more attention than others and may make the decision to convert all of the advertisements to a more effective style. Similarly a business owner who is running the same advertisement on several different websites may discover he is receiving more traffic from one website than others. He may also discover some websites are not attracting much attention at all. This would give the business owner an indication of which advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be evaluated by carefully reviewing website traffic statistics after implementing changes to the marketing strategy. This information is useful because an unusual spike in the amount of website traffic immediately after implementing a stage of the marketing campaign can provide positive feedback that the change was well received by potential customers. While this method of evaluating the response to an Internet marketing campaign can be effective it is important to note implementing multiple changes at once will make it difficult to determine which changes were the most effective. Therefore if you plan to use website traffic as feedback for how well your marketing strategy is working it is important to only implement one major change at a time so they can each be evaluated separately.

Google Adsense: Understanding Image Ads and Making Google Adsense Dollars with Writingup.com

What are image ads?

Image ads are graphical ads.  Unlike traditional banner ads, image ads are also targeted to the appropriate audience, just like text ads.  A publisher that has a combination of image ads and text ads has a greater revenue generating potential.

Image ads are only for Adsense for Content pages and not available for Adsense for Search results pages.

There are 5 major formats of image ads.  The Leaderboard, which is about twice the size of a banner ad, the banner image ad, the skyscraper, the wide skyscraper and the medium rectangle. Google’s technology determines on a page by page basis whether image ads, text ads, or a combination of both will make you more money and then delivers the appropriate format.

You can choose to run only image ads, but Google recommends selecting both, thereby giving them a better chance to target the right advertising for your page, generating more revenue for you.

Bottom line: taking these two methods together will give you the best chance at making the most revenue.

How to Make Google Adsense Dollars at Writingup.com

To get started blogging at writingup.com, first you’ll need to create a Google Adsense account.  If you’ve already done that, you’ll just give them the same publisher id you got when you  originally signed up with Google Adsense.  Since you can only have one Google Adsense account, you will always use the same publisher id on every site you add.  Next, you’ll create an account at writingup.com and within minutes, start blogging!

You still have to follow the Google Adsense rules as to the type of content not acceptable but other than that you have carte blanche as to what to write about in your blog.  Paste your writingup.com URL into your email signature and every time you send someone an email, you will be referring them to your blog, thus increasing your traffic on writingup.com.

Comment on other publisher’s blogs.  If you interact with the blogging community, you are more likely to have your blog read more often.  Again, traffic.

Writingup.com has a list of successful topics you can write about.  You don’t have to choose from that list of course, but it’s quite extensive and if you look it over, you’ll probably find something that interests you.  They are successful topics because they turn up in search engines a lot.  More traffic.